Writing is not that mysterious — you just sit down and tap the keyboard for hours and hours. But maybe you want to know more about the process, so here are answers to some frequently asked questions. If you have questions that aren’t answered here, please email me at firstname.lastname@example.org.
Q: I want to publish a book, but I’m not a good writer. How does this work?
We talk about your goals, and any obstacles that might be in the way. Then we identify content assets you may already have. For instance, if you’ve recorded presentations, we can assess those and possibly transcribe and edit that material into blog posts, which could them form the basis of your book.
Q: Do I have to publish a book? What if I just want to blog?
We help you optimize your content. At the end of that process, you can choose to publish a e-book (for the Kindle, Apple iBook, etc.) a print book, or no book at all.
Q: Why do you post the content on a blog and Facebook?
There are several benefits to publishing your content on a blog and Facebook.
• As we publish it, your content gets indexed by the search engines, and you gain validation as an expert in your field (this is search engine optimization at work).
• You connect with people who value your content, and will be likely to purchase your book when it becomes available.
• You demonstrate goodwill, by sharing some of your best content at no cost to the audience.
• By accumulating Facebook fans, you build a marketing database – to which you can market your existing products and services; and your new book when the times comes.
Q: What if I don’t have a blog or a Facebook account?
No problem. We’ll set you up.
Q: How do we get the book published?
There are many options for independent publishing. You can do that, we can hand it off to a trusted third party, or we can do it for you. It’s easier than ever.
Q: What about marketing the book?
We can put a masterpiece together, but what good is it if no one knows about it? We want people to talk about your book, recommend it to their friends, and buy multiple copies. Achieving that requires a sound strategy from pre-publication through the shipping of the product.
To that end, we will help you create and execute a product launch plan that will connect with your ideal customers, and help you make the biggest impact you can with your book.