You provide value to your customer and clients, helping them achieve an outcome that is important to them.
How you communicate that value is your brand story, and that’s the cornerstone of your business. It must be clear, compelling and consistent, because it’s a noisy world out there.
Generating qualified leads and closing sales gets easier when you get your story right.
I’m Tom Stacey, TheWordsmith. I work with executives, consultants and professional speakers who want to communicate more effectively about the unique value they deliver. If you’re serious about connecting with prospects and clients, I have two programs you should know about:
- Grow Your Business – Is your brand story muddled? Let’s make it crystal clear. I’ll work with you to create a detailed profile of your ideal client, assess your brand presentation, and make sure the two match up across all of your marketing communications, including your social media accounts.
- Blog to Book – Are you a professional speaker or consultant with unique expertise? Let’s leverage that. I’ll work with you to leverage your existing content for blog and Facebook presentation; and assemble that content into an ebook that can help grow your fan base and your business.
Business is more noisy and fast-paced than ever — and your competitors are getting smarter. You have a small window of time to connect with your prospects and customers and show them how you deliver unique value. Drop me a line at firstname.lastname@example.org to get started.Photo by kvanhorn, via Creative Commons 2.0