I work with executives, consultants and professional speakers to more effectively communicate the value they deliver. Here’s part of my story.
Books are magic portals to other worlds, and I grew up in a house of people who understood this. Today my two sisters are librarians, one brother is an English professor and another is the most well-read person I know.
My name is Tom Stacey and I am TheWordsmith, a nerd about words who started writing stories as a kid. As a high school junior I earned first place in a Michigan Interscholastic Press Association competition for my analysis of the firing of the editor of my hometown newspaper. As a journalism major at Michigan State, I worked at The State News, one of the largest collegiate daily newspapers in the nation. After graduation I went west, and worked first as a proofreader for Harcourt Brace Jovanovich, then as a cub reporter for the La Jolla Light.
Many more writing jobs have followed: full-time positions with other marketing duties; one-time projects; and part-time gigs (see the list below). These have included:
- Ghostwritten chapters and books for CEOs and other executives
- Training modules for financial planners
- Blog and social media campaigns for software companies
- Email drip campaigns to targeted audiences
- And thousands of other projects — see the link to my portfolio at the bottom of this page to see a few samples
So there you are, I’m the amateur who never quit and is now a professional writer who’s very good at his craft. One thing I’ve learned is that if you have a story to tell (and who doesn’t?) you’re competing with clutter and complexity. And the fact that no one has time for your message.
It’s hit or miss at best. The good thing is, there are more channels today to the people you are trying to reach. Those channels are noisy, however, so you have to put your best foot forward, with clear, concise, compelling messaging.
If you want to connect, you must know exactly who you are trying to reach — their concerns, challenges and obstacles, and the outcomes that are most important to them. Then you can craft a message that has a chance of cutting through the noise, furthering the engagement with your audience, and ultimately, achieving the outcome you’re seeking.
One messages sends out ripples like a pebble in a pond. You may have to send many messages before you get noticed. You may need to develop a content strategy that makes your business stand out — on the web, at Facebook, in emails – wherever stories are told. Whatever your message, your odds of success will be better when you approach it strategically.
I can help in the strategy and execution of your messaging, especially if you need help with a book or a social media campaign. Am any good? Here’s what some of my clients and co-workers say.
How do we get started?
- You contact me.
- We talk about what your goals are and how to reach them.
- I get to work.
Got a story to tell? Email me now to get started.
A partial list of employers and clients
- Evolution Nutrition
- Process Peak
- Spice Catalyst
- Los Angeles Times
- Robbins Research International / Tony Robbins
- Vistage / TEC
- Harcourt Brace, Jovanovich,Publishers
- Education Week
- Jostens Learning
- Computer Curriculum Corp.
- Janet Switzer
- La Jolla Light / Harte Hanks
- Escondido Times-Advocate
- Environmental Business Journal
- Nutrition Business Journal
- The Heller Report
- Gerry Layo / Sales Coach International
- MainStreet Corporation
- Mediaspace Solutions